Mātauranga Māori refers to Māori knowledge systems developed through intergenerational practice, language, environment and tikanga.

In practice

In tourism, mātauranga Māori can shape interpretation, place narratives, guiding practice and service design.

IP-services relevance

Commercial use of mātauranga Māori may involve rights, responsibilities and conditions of use that extend beyond standard private-rights IP categories.

Examples

• A guided experience uses iwi-specific narratives as a core part of the service.
• A tourism app translates and packages Māori knowledge for international audiences.
• A platform captures and reuses community knowledge as data without agreed governance terms.