Kapa haka refers to Māori performing arts, including group song, chant, movement and haka.

In practice

Kapa haka appears in tourism through live performances, festival programming and cultural visitor experiences.

IP-services relevance

Kapa haka can generate tourism value, but legal control over recording, reuse and context may not align with community authority or tikanga.

Examples

• A tour package includes a live kapa haka performance as a central product feature.
• A platform records and reposts kapa haka content beyond the original agreed context.
• A promoter uses kapa haka branding elements in marketing without appropriate community permission.